Importance of Colour in Fashion
‘If fashion were a song, colour would be the beat.’ – Fran Keenan, Saks Colour is the first thing other people notice about us, and its impact is immediate and long-lasting. Our fashion colour choices say a lot about the image we are trying to portray and how we feel about ourselves. Everyone expresses themselves through colour. From the moment we pick out our clothes in the morning, to the shade of lipstick or scarf we put on, to the time we put on our pajamas at night, colour factors into how we convey emotion, identity, and meaning. So if colour is so fundamental, it only makes sense for brands to adopt a colour strategy that conveys their core values to consumers in a single glance. Unfortunately, colour is also one of the most fluid and frustratingly subjective things to quantify. Psychoanalysist and Sigmund Freud collaborator Carl Jung famously said, “Colour is the mother tongue of the subconscious.” So if the effects of colour are so difficult to codify, how can bra...